By Brian Lynch

The Not So Little Search Engine That Could continues to gobble up business, but faces a challenge with its latest acquisition. Several travel websites have joined in opposing Google’s proposed takeover of ITA Software Inc. The travel sites have formed the coalition FairSearch.org in an effort to persuade the U.S. Department of Justice to block the acquisition. ITA Inc.’s software is used by many travel websites and provides flight comparison data. The companies opposed to the acquisition claim Google will corner the market on travel searches by controlling the software its competitors rely on. Google’s position as the Web’s dominant information gatekeeper creates a potential dilemma for travelers seeking the best deals on flights. Will travelers have enough information to make informed purchases? Or will Google’s market dominance and control of ITA Inc. leave fewer choices for those travelers? The Wall Street Journal details the dispute here.

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